Whether I'm working on a publication, a visual identity, or a digital experience, my goal is to create communication that feels clear, coherent, and purposeful.

 

My background combines editorial craft, branding, and digital communication. Having worked internationally across both print and digital media, I'm particularly interested in how structure, hierarchy, and typography can transform complex information into engaging, accessible visual systems.

 

Editorial design taught me to think beyond aesthetics – considering flow, readability, and how people navigate information. Combined with agency experience in branding and digital communication, this has shaped an approach that balances strategic thinking with careful execution.

 

I'm known for being organised, reliable, and pragmatic. I enjoy taking ownership of projects and finding solutions that balance creative ambition with real-world constraints. While I'm comfortable working independently, I equally value collaboration and believe that the strongest ideas emerge through open dialogue, constructive feedback, and the exchange of different perspectives.

 

Originally from Lima and now based in Zurich, I've worked across languages, cultures, and industries. This international perspective, combined with a calm working style and a strong eye for detail, helps me create design that brings clarity to content, structure to ideas, and character to communication.