For this branding project, we had the opportunity to develop the corporate identity. Under the supervision and guidance of the head of the company, and with the help of a copywriter, we defined the brand's concept by following key steps to create a comprehensive plan.

 

We held brainstorming meetings, both with the client and within the creative team. We developed mood boards, questionnaires, forms, and other interactive sessions to establish the brand’s identity.

 

Once we had a clear understanding of the brand’s essence, we moved forward with the logo design. I absorbed all the previous information and translated it into a visual identity, carefully choosing the right colors, clean fonts, and a minimalistic design.

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In the logo, I integrated the “big table” concept into the letters, so that at first glance, people would recognise both the brand and its purpose. This visual element of the big table supports the brand’s identity in merchandising, stationery, and more.